SSL stands for Secure Socket Layer, one of the important components that a website must have. With SSL, data transfer on the website becomes more secure and encrypted. Even so important, Google Chrome labels websites without SSL certificates as Not Secure.
If this security system is added to your website, the website URL will change to HTTPS. The main purpose of installing SSL is to secure data exchange that occurs over the internet network.
Why Need to Use SSL?
- Avoid Data Theft
SSL protects you from data theft threats. You do this by encrypting or scrambling sensitive data. That way, just anyone won't be able to read the data you have and send it.
- Avoid Wrong Data Send
SSL also functions for authentication (authentication). That is, SSL/TLS ensures that you send information or data to the appropriate destination server. Instead of sending information to hackers or irresponsible parties.
- Improve Website Reputation
When the website has SSL/TLS installed, the browser will show certain notifications. In Internet Explorer, usually the notification will be in the form of a green block in the address bar. Whereas in Firefox and Google Chrome, notifications will be shown in the form of a locked padlock icon. This notification is useful for increasing your reputation and trust in the eyes of visitors. With notifications, website visitors will not hesitate to access the website.
- Increase Website Ranking in Search Engines
Google's algorithm also prefers websites that have an SSL certificate. Not just really like it. Google even "forbids" its users to visit websites that don't have an SSL certificate. So it's no wonder that SSL is also related to website ranking in search engines.